长沙三个案例入选国家级旅游榜单:从机场接机到汉代美食

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年会现场。

Changsha took three of Hunan's four spots on the 2026 China Tourism Industry Influence Cases list, released this week at the annual industry conference in Hubei. The picks say less about policy and more about visitor experience.

本周于湖北召开的全国旅游产业年会上,2026中国旅游产业影响力案例公布,湖南入选4个案例,其中3个来自长沙。看点不在政策表述,而在游客体验。

At Changsha Huanghua International Airport, a multilingual volunteer team of licensed tour guides helps incoming travelers with SIM cards, ride-hailing apps and directions in English, French, Korean, Japanese and more — part of a city push to make the "first 10 minutes" feel welcome. The program has served over 40,000 inbound visitors in under two years. Meanwhile, the Hunan Museum has merged with the adjacent Martyrs Park into one "museum + park" route, so travelers can move from Han dynasty artifacts to green space without leaving the block. And "Flavors of Mawangdui" turns the 2,000-year-old diet recorded on buried bamboo slips into real dishes — hot dishes, snacks, set menus — served in Changsha restaurants.

在长沙黄花国际机场,一支由持证外语导游组成的多语种志愿队会帮入境游客办手机卡、用打车软件、指路,覆盖英、法、韩、日等语种——这是长沙让"落地前十分钟"不再慌的关键动作,近两年已服务超4万人次。 与此同时,湖南博物院与紧邻的烈士公园打通为"博物馆+公园"动线,游客看完汉代文物可直接走进绿地,不用换场。 而《湘当有味的马王堆》则把马王堆汉墓出土的简牍饮食记录变成真实菜品——热菜、小吃、套餐,摆上长沙餐厅桌子。

Three awards, one story: Changsha makes travel easy — arrival, culture, food, all in one city.

三个案例,一个故事:长沙让旅行变得简单——落地、文化、美食,一座城市全搞定。

“湘当有味的马王堆”现场推广。 均为省文旅厅供图

【Author:宁莎鸥】 【Editor:游诗棋】